A Picture is Worth $84: An Examination of Consumer Behavior on Ebay Motors
نویسندگان
چکیده
Although Ebay is renowned for its vastly successful Internet auction site, few people realize that it has emerged as the world’s largest automobile marketplace. Building on past research, this study examines consumer behavior on Ebay Motors, focusing on the variables that impact winning bid prices in automobile auctions. A major finding is the strong relationship between the number of digital images in the auction listing and the selling price.
منابع مشابه
On Product Uncertainty in Online Markets: Theory and Evidence
eBay Motors is the largest automotive site on the Internet with an annual revenue of more than $21 billion for 2009 and a sell-through rate of about 20 percent. eBay Motors lists over 100,000 cars for sale, and gets over 1 million visits from buyers each month. The listing fee for a car is $40, which allows the seller to list a car using software tools available from eBay Motors. Figure A1 show...
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